Customers are not loyal; you know this, you have experienced it and, as marketers, it’s the dirty little secret we try not to notice. The fact is, they are free to make the purchasing decisions ...
Editor’s Note: Michael D’Antonio is the author of the book “Never Enough: Donald Trump and the Pursuit of Success” (St. Martin’s Press). The opinions expressed in this commentary are his. On Friday, ...
Loyalty hurts, as consumers everywhere are slugged for staying put with their bill providers. See how a switch can save you. In fact, it’s not even a tax, but it has a similar impact. The cost of ...
Customers are not loyal; you know this, you have experienced it and, as marketers, it’s the dirty little secret we try not to notice. The fact is, they are free to make the purchasing decisions ...
Editor’s Note: Michael D’Antonio is the author of the book “Never Enough: Donald Trump and the Pursuit of Success” (St. Martin’s Press). The opinions expressed in this commentary are his. On Friday, ...
People sometimes wonder where the bit about "The Leader" or "Our Leader" or "Teh Leader" comes from. Above is one example. This is a billboard that was erected in Orlando, Fla., shortly after Our ...