These days, some of the best logos aren't just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to ...

In 350 BC, Aristotle reported seeing illusory movement after staring at a constantly moving stimulus. Later coined the "waterfall illusion," scientists are still investigating the properties of motion ...

Humans exploit a range of visual depth cues to estimate three-dimensional structure. For example, the slant of a nearby tabletop can be judged by combining information from binocular disparity, ...

When a viewer moves relative to the environment, the visual image projected onto the retina changes accordingly. Within small regions of the retina and for short durations, this motion is commonly ...

This is the fifth article in the Mind Matters series on the neuroscience behind visual illusions. Scientists did not invent the vast majority of visual illusions. Rather, they are the work of visual ...