Kroger had acquired Vitacost in 2014 for about $280 million, saying at the time that the established ecommerce retailer would ...

The Kroger Co. (NYSE: KR) today announced the sale of its subsidiary, Vitacost.com, Inc., an eCommerce retailer of health and ...

The Kroger Co. has sold Vitacost.com Inc., its health-and-wellness e-commerce subsidiary, to online retailer iHerb, marking ...

The sale of the online health and wellness retailer to iHerb follows several moves by the grocer to make its operations ...

The Kroger Co. (KR) announced on Friday that it sold its Vitacost subsidiary to iHerb for an undisclosed amount. The ...

IRVINE, Calif., Jan. 09, 2026 (GLOBE NEWSWIRE) -- iHerb Holdings, LLC, one of the world’s largest online retailers specializing in health and ...

The Kroger Co. has completed the sale of Vitacost.com Inc., an e-commerce retailer of vitamins and other wellness products, ...

Kroger sold Vitacost to iHerb to streamline operations, keep 2025 guidance intact, and refocus on its core grocery business.

Kroger offloads non-core e-commerce asset Vitacost, scales GenAI to focus on personal shopping assistant for better customer ...

Vitacost.com is an online vitamin and supplement retailer that offers a wide selection of products. Customers can shop from many different top brands or browse the Vitacost store brands. The company ...

Kroger has sold its Vitacost.com online retailer of health and wellness products as part of the supermarket operator's review of its non-core assets. Kroger on Friday said it sold Vitacost.com for an ...

Kroger announced the sale of its subsidiary, Vitacost.com, an e-commerce retailer of health and wellness products, to iHerb.