In today’s digitally dominated world, consumers are constantly bombarded with advertising messages from every direction. To cut through the clutter, businesses must find new and innovative ways to ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay ...

Long gone are the days when the only way to gain brand visibility was with “Mad Men”–style traditional advertisements. Today, consumers are faced with a barrage of targeted ads, leading many creators ...

Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short, according to Google, helpful content: This is ...