The way people search for information is changing, and Gen Z is leading the shift. Instead of turning to Google, they’re searching on TikTok, Instagram, YouTube, Reddit, and Discord for everything ...
43% of Gen Z now prefer social video platforms like YouTube and TikTok over traditional TV Time spent streaming video is rising to over 4 hours daily, while traditional TV viewing declines Streaming ...
Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional TV or paid streaming. According to Activate Consulting’s Technology & Media ...
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Gen Z is reshaping the market: The brands and platforms smart investors are watching now
As Generation Z gains spending power, their habits are quietly influencing which companies may deliver long-term value for ...
Ghosted on dating apps, rejected by colleges and passed over for jobs – rejection isn't fleeting for Gen Z. In fact, it's becoming a defining feature of their collective identity. As young adults come ...
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