A preprint study on large language models found that AI-generated product summaries made readers 32% more likely to say they would buy, even though the same models hallucinated facts roughly 60% of ...
CivicScience on MSN
Athletic Shoe Purchasing Frequency Reaches New High as Spring Kicks Off
CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...
As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results. The spring update ...
With a renewed sense of the major advertising impact of combining streaming TV and social media in cross-media campaigns, a new study says such efforts reveal major brand recall and purchase intent ...
LAS VEGAS, Feb. 03, 2026 (GLOBE NEWSWIRE) -- TransUnion (TRU) reports that consumer intent to purchase vehicles remains strong for 2026, with four in ten U.S. adults planning to buy a car, most within ...
NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), a global leader in B2B technology purchase intent data and services, and 6sense, a global leader in using AI to help B2B revenue teams ...
The 2026 market study found consumers expect more video from brands, including advanced video that’s personalized or ...
Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...
Pinterest is rolling out native “where-to-buy” links for its standard image ads, allowing advertisers to show multiple in-stock retailer options for a single product. The shoppable links allow brands ...
During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results