Authenticity is a game-changer in building brand trust and credibility. In an era where consumers value the opinions of ...
User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their buying ...
Kuaishou operates China's second-largest short-video app, with a user base mainly concentrated in lower-tier cities. Like its other short-video peers, Kuaishou benefits from a user-generated content ...
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