ARCore is Google’s platform for building augmented reality experiences. Think of it as the engine that lets your Android ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Oleg Fonarov is the CEO of Program-Ace, an innovative solutions integrator and custom software development company with a 30-year history. It wouldn't surprise anyone if I said that immersive ...

I'm bored with reality, so last week, I attended the Augmented World Expo in Long Beach, CA, to check out other options, such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

Virtual Reality (VR) and Augmented Reality (AR) technologies are redefining various fields, including medicine. These advanced technologies are rapidly being adopted in medical training and therapy, ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...