IAB Tech Lab's Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double boxes, ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

Advertisers are using mass arbitration to press billion‑dollar claims against Google after ad‑tech antitrust rulings.

Digital media ad spend will climb to $104.1 billion while traditional media will see $80.4 billion in advertising ...

Meta is expected to surpass Alphabet (Google’s parent company) in global digital advertising revenue for the first time in ...

The Institute for Responsible Influence initiative aims to promote transparency and truth-in advertising standards for the rapidly growing $37 billion creator economy ...

AppLovin (NASDAQ:APP) stock just picked up a high-profile new bull. Macquarie initiated coverage with an Outperform rating ...

A handsome chunk of change. The post OpenAI Says It’s Already Made $100 Million by Stuffing ChatGPT With Ads appeared first ...

South Korean IC design firm AD Technology transitioned from the TSMC Value Chain Alliance (VCA) to become one of Samsung's Design Solution Partners (DSPs) in 2019. After overcoming initial challenges, ...

Empower Oversight says Google, Meta, and X delayed or declined ads promoting its film about the Hunter Biden investigation..

Hearst built a unified marketplace that pulls inventory from its TV stations, newspapers, and digital news sites into an offering for buyers.