From the fashion industry to sweets, social media played a vital role in Amirah Kassem’s entrepreneurial success. After leaving her family in Juárez, Mexico in 2011 to come to New York City and pursue ...

Perhaps that's because the Mexico-born Kassem is just as memorable. With an expressive personality that lights up any room (or Zoom in this case), the married mom of one greets me on a late-November ...

Whether making a fluffy birthday cake, buttery shortbread cookies or melt-in-your-mouth cupcakes, more bakers are swapping out their all-purpose flour for a finer version known as cake flour. This ...