The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free here. A casual scroll on TikTok now feels like a test: Did you spot the fake or did you ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

The film is the kind that isn’t supposed to work in theaters anymore. But Warner Bros., the studio behind it, has successfully bucked trends for months now. By Nicole Sperling and Brooks Barnes ...

Opinions expressed by Entrepreneur contributors are their own. Most business owners overcomplicate marketing, leading to greater cost and more wasted time. Simple marketing strategies often outperform ...

Conversations about effective marketing tend to focus on the latest tools and technologies. Many companies devote their time to evaluating CRM platforms, testing SEO techniques, or predicting the ...

Sharp announced on June 30 that it will sell its smartphone camera module business, including SAIGON STEC CO., LTD. (SSTEC), to Fullertain Information Technologies Ltd. – B.V.I., a subsidiary of its ...

DALLAS & FORT WORTH, Texas--(BUSINESS WIRE)--Mouser Electronics, Inc., the New Product Introduction (NPI) leader™ empowering innovation, is now shipping the new Compute Module 5 (CM5) from Raspberry ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

WhatsApp Business has grown to over 200 million monthly users over the past few years. That means there are tons of businesses sending messages to users — and some of these messages could be ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...