Discover how AI, personalization, and CTV can transform B2B campaigns with actionable strategies for revenue impact in 2026. ...

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ...

The connected television advertising market arrived at this year’s IAB NewFronts with a consistent message: ... Read More ...

During their first unified NewFronts presentation, Walmart and Vizio pitched the scale and strength of a full-service offering that connects content to commerce within a single ecosystem. But the ...

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies ...

Streaming platforms have their own requirements for distribution, and buyers have their own requirements for scale, ...

NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand ...

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LG Ad Solutions has outlined its next phase for connected TV advertising at the 2026 IAB NewFronts, unveiling a new performance framework and a slate of product and content initiatives aimed at ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. I’m not about to declare the ...

Shows such as Stranger Things, Bridgerton, and Yellowstone are rewriting the rules of brand marketing. Hannah McNally of Jaywing explains how CTV increases a brand’s ability to become part of the ...