When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Retailers are using AI to quietly do the heavy lifting in the background, matching people with the right products, content ...

The battle for loyalty is heating up, as major chains roll out new partnerships and membership perks. Meanwhile, smaller ...

Members of American Airlines' loyalty program will no longer earn miles or other travel rewards when purchasing a basic economy ticket. People enrolled in the carrier's AAdvantage program previously ...

In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard ...

The piece attempts to paint businessman Alfred Gangata as a corrupt individual who has leveraged his connections to amass wealth, but it conveniently ignores the complexities of doing business in ...

Today, our living example is a true son of the soil Frank Mhango, popularly known as Gabadinho Mhango, currently plying his trade in the South African Premier League. Gabadinho’s story teaches lessons ...

Mad Men star Jon Hamm became the latest celebrity to be unwittingly featured in a White House ad. The White House used a clip of Hamm, who has publicly endorsed and stumped for Democrats, in a ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Does Arizona State have the potential to snatch a national championship opportunity from a Southeastern Conference or Big Ten program at some point? Fans of the Sun Devils are excited for the future.

Making candy at home doesn’t have to be complicated or intimidating. With a few basic ingredients and simple steps, you can create treats that feel special without extra stress. Many recipes come ...