If you’ve ever bought a new car only to watch its value evaporate faster than morning coffee, you get why this matters. Most ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Fit for purpose choices will always outperform trend driven ones. With the right orchestration layer in place, broadcasters ...

Key Creator Marketing Trends to Watch in 2026, according to insights from top creators and leading industry experts.

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

This acquisition expands 2X's capabilities to complete GTM orchestration, making it one of the first Marketing-as-a-Service operators.

The right choice is about aligning your production approach with what you want to achieve, whether that's speed, scale, ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

In Part 1 of a series, marketing leaders break down which fundamentals endure, what gets scrapped and what actually scales ...

Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...