Google Analytics allows you to access detailed information regarding your online store’s traffic and sales. It doesn’t matter what type of business you have or what your selling, Google Analytics is a ...

Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on ...

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Google recently provided a preview of of some of the tools and features they will be discussing at the 2014 Google Analytics summit. Perhaps the most notable of these new tools and features is what ...

It’s well-known that Google remarketing ads are a strong and essential part of a top-notch multi-channel eCommerce marketing strategy. They help you move first-time visitors further along your sales ...

Sergio Aicardi from The Miami SEO Company explains how to configure and use three easy-to-digest e-commerce analytics within Google. If you own a shopping website, yet aren’t able to accurately ...