Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the ...

Beats’ new campaign, “Dare to Dream,” recreates Travis Scott’s childhood bedroom and the moment he manifested his path to becoming a global superstar. Watch it below. ‘A testament to how belief in ...

Advertising on streaming services is a big new growth business for marketing and media companies, but consumers are increasingly frustrated by what they see and hear on their screens. Ads might be too ...

MotorTrend, one of the world's leading automotive media brands, today announced the winners of the fourth annual SDV (Software-Defined Vehicle) Innovator Awards, which were presented during a gala ...

Apple's Beats brand is launching a new celebrity ad campaign today featuring rapper Travis Scott and entitled "DARE TO DREAM." The campaign is inspired by a 2011 tweet from Scott when he was just ...

The global innovation stage delivers unprecedented momentum, redefining what's possible across every industry, and revealing ...

OpenAI is hoping to cash in big on 'useful, entertaining' product placements. It's also introducing a new paid plan in the US ...