If you love chocolate and ice cream, then you’ll definitely love the new flagship Magnum Pleasure Store that officially opened its doors in Singapore on Friday (28 July). The permanent store, located ...

Three trendy Magnum ice cream 'looks' have been specially created for the store, and are inspired by fashion trends and art. Magnum ice cream yesterday opened the doors to its Magnum Pleasure Store in ...

Welcome to the Pleasure Store. To celebrate Afternoon Tea Week (like we needed an excuse), Magnum has created three new cake-inspired flavours. And they’re serving them all this week (August 10-16) at ...

Pleasure is the essence of Magnum. The Chinese consumers are very hectic and life is becoming more, not less, stressful as the economy is continuing its transition. But pleasure can be found in small, ...