"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The O.G. bond builder, Olaplex burst onto the hair scene in 2014 featuring a groundbreaking proprietary ...

Jessica Burgoyne, leveraging a deep background in research methods and a passion for legal issues, distills complex legal concepts into accessible insights. With over 100 published articles, her work ...

Found in top hair salons and aesthetic Instagram “shelfies,” Olaplex has established itself as an accessible luxury hair care brand that delivers professional-grade results even for its at-home ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. From dramatic dye jobs to subtle highlights, stars’ ...

Olaplex: Everything You Need to Know About This Magic Hair Product Emily's Review: "I've been using the new serum for over a month and it is pure magic. Whether I air dry my hair or style it with heat ...

Olaplex's toning shampoo and conditioner help maintain blonde and gray hair at home. A set of Olaplex No. 4P and No. 5P is currently on sale for $85 at Walmart, a 55% discount. The Walmart Deals sale ...

Everyone wants to believe that the trending miracle product is going to change their lives. If clearer skin or better sleep could be just one click away, who wouldn’t at least give it a shot? For ...

While hair loss concerns likely caused some brand damage, Olaplex's primary issue appears to be competition. As a result of increased competition, Olaplex faces declining sales and gross margins and ...