Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

A former Indianola police lieutenant received probation after pleading guilty to stalking, as the victim detailed lasting ...

Narcissists avoid shame at all costs because it destabilizes their identity. Admitting fault triggers emotional collapse ...

Across cultures, people literally point to the future in different directions. Our hands reveal how language, writing, and ...

Have you ever replayed something a grandparent or aunt said years ago, only to realize it still stings? Words stick, ...

High earners are usually the last group to flinch in a downturn, but this time they are blinking first. Americans who make ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.

What it gets wrong is the birthdate part. Strip away the idea that your sign is based on your birthday — and, instead, swap ...