The Scientific Method’s Coming To TV Advertising. That’s Good For CMOs

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns

Research from AIVO Standard shows that AI models are inconsistent and unreliable in answering questions about a company's ...

Zesty Paws Expands into Veterinary Channel with Launch of Professional Line Featuring Digestive and Healthy Aging Innovations

With the introduction of Native Canine Probiotic (TM) , Zesty Paws (R) further expands its portfolio as the official probiotic line of the American Kennel Club (R) , reinforcing its commitment to ...