Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Dandy's World to launch a global merchandise program across retail, e-commerce, and in-game platforms in 2025. NEW YORK, Aug. 13, 2025 /PRNewswire/ -- CultureFly has been named the flagship ...

Slick Rick will forever go down in history as one of the GOATs in Hip-Hop. Born in the UK before relocating to New York, Slick Rick is best known for being part of Doug E. Fresh & the Get Fresh Crew, ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

Spotify announced today it will become the first music streaming brand to have an official presence within Roblox, with the launch of “Spotify Island,” a place where artists and fans will gather to ...

UMG plans to roll out a series of artist tie-ins on Roblox in the coming months, beginning today with K-pop group Stray Kids. By Marc Schneider Industry News Editor Universal Music Group and Roblox ...