Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, per details ...

The Coca-Cola Company has partnered up with Joe Freshgoods Inc. for a new collaboration, as their designs come to Sprite and vice-versa. As you can see here, the soda has been given a JF look to them, ...