That’s where the root perm comes in. Sitting in a grey area of beauty culture: technically old news, but aesthetically very now, they’ve resurfaced not as a statement service, but as a corrective one ...

In the late 1980s, my best friend Jody had glorious naturally curly hair. Mine? Poker straight. I hit the salon every few months to endure a painful, frizz-inducing perm in a futile attempt to achieve ...

Mia Thermopolis knew it in The Princess Diaries when she hid it below that felt bucket hat. And we all remember that infamous ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

The star and her pro are trying the popular '80s treatment What’s old is new again, according to Emma Stone and her current hair situation. The red-haired actress and her makeup artist just took us on ...

Perms are making a comeback this year, but they're looking sleek and modern this time around. The word "perm" brings poodle-head hair to mind; the kind that seems to be synonymous with the '80's ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

The shared nostalgic moment of walking down the beauty supply aisles past the hair rollers, the jars of Blue Magic, braiding hair, and barretts, but stopping in front of the boxes with all the pretty ...