Honda’s recently refreshed “H” logo, which was first seen affixed to its new family of electric cars and SUVs known as the 0 Series, is meant to represent transformation and advancement. This week, ...

In 1980, Kevin Thatcher sat down in his Los Gatos bedroom and sketched out the design that would follow him for the rest of ...

Yet despite their iconic status, there’s been a clear trend in recent years: automakers are revising their logos, giving them ...

In 1980, Kevin Thatcher sat down in his Los Gatos bedroom and sketched out the design that would follow him for the rest of ...

Honda also says that the new badge is going to represent "Honda automobile business as a whole," including at dealerships and ...

Honda also says it is introducing the new logo design “in conjunction with the development of next-generation EVs, including ...

The Snap On logo has changed repeatedly since 1920, moving from cursive scripts to a blocky, wrench-detailed design that ...

A deep dive into the history, design, psychology, and evolution of the Harley-Davidson logo. Discover how the "Bar and Shield" became a symbol of freedom and how entrepreneurs can build similar ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Nobody likes listening to a golfer go through his or her entire round shot by shot, but allow us some indulgence as we near the end of our 75th anniversary year. We were very selective. To choose the ...

This choice says a lot about Anderson's intentions. For several years, the luxury industry has gravitated toward simplified logos with straight, sober, linear capital letters. Dior, Burberry, Saint ...