Ask any marketer their preferred superpower — at least in a work context — and the answer would likely be mind reading. While we wait for the next millennia of human evolution (maybe Neuralink?), ...

In light of the looming demise of third-party cookies in 2024, marketers are tapping other tools to learn about their audiences and reach consumers most likely to purchase their products and services.

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...