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Dustin Johnson and co. will be rocking the Baltimore brand from 2026 onward as the league continues to take on a new look.
New York Gov. Kathy Hochul on Friday signed into law a new bill aimed at regulating artificial intelligence companies and requiring them to write, publish and follow safety plans. Starting Jan. 1, ...
What is your golf equipment telling you about your swing? In this video Neil Tappin and Alex Elliott discuss some of the warning signs you should be on the lookout for. President Trump signs executive ...
PONTE VEDRA BEACH, Fla. (AP) — Cadillac is returning as the title sponsor of a lucrative PGA Tour event held at Trump National Doral, which will hold one of the $20 million signature events in 2026.
The WTA Tour has signed the largest sponsorship deal in the organization’s history, as the commercial arms of women’s and men’s tennis move closer to a long-mooted merger. Mercedes-Benz will become ...
AeroSummit announced today that Tecnam will join the 2026 conference as a major sponsor, serving as the Title Partner for both AeroQuest and the AeroSummit Golf Tournament. Tecnam Managing Director ...
Kansas City Chiefs quarterback Patrick Mahomes has signed a multi-year contract extension with adidas, solidifying his role as the face of their U.S. Football division The expanded partnership ...
Kansas City Chiefs quarterback Patrick Mahomes will debut a new golf line as part of a multi-year extension with adidas, according to a Wednesday press release. Mahomes has worked with Adidas since ...
Kai Trump made headlines in her LPGA debut, but not for the reasons she’d have hoped. Her first round was tough. She shot an 83 at The Annika and found herself at the bottom of the leaderboard. Even ...
November 18 - LIV Golf began its run of offseason signings with the addition of Victor Perez on Tuesday. Perez will join Cleeks GC, which finished 12th out of 13 in the team standings last season. He ...