The era of AI-as-differentiator is already ending. Within two years, every marketing organization will have access to capable ...

Chris Guinness, IMG’s EVP, global head of commercial for rights, is leaving the company. Barney Francis has been appointed ...

Full-service agencies unite to deliver integrated brand marketing, public relations, marketing strategy, and experiential campaigns across both markets. PITTSBURGH and FORT LAUDERDALE, Fla., April 14, ...

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital marketing across ...

At the University of Miami, inside the columned fraternity house of Sigma Alpha Epsilon, one brother had some valuable information. The fraternity attracts the children of the very wealthy, including ...

Investment management firms are increasingly adopting AI, especially GenAI, to transform sales and marketing. This strategic shift addresses rising client expectations for personalized services, ...

The Philadelphia Art Museum has parted ways with the marketing executive who oversaw the museum’s controversial rebranding campaign. Paul Dien, the chief marketing officer hired by former museum ...

The institution set up a task force to evaluate the controversial new brand identity as it parts ways with its chief marketing officer. After 87 years of operating as the Philadelphia Museum of Art ...

No data, no artificial intelligence (AI) party. Without data, AI – whether traditional, generative, or agentic – cannot exist. No surprise, then, that the vogue for AI, which has been gathering ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted from the floor. Those metrics are evolving. In 2026, telling the most ...