An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

MUMBAI -Celebrity chef and actor Ranveer Brar is talking about the impact of food on culture when it becomes laced with intriguing stories. Ranveer will be seen serving as the judge along with Kunal ...

Molly Worthen’s Spellbound is an elegant, witty, readable, original, and deeply troubling book. A professor of history at the University of North Carolina at Chapel Hill, Worthen has spent two decades ...

Every October, the United States enters its own version of a business cycle. The World Series crowns a champion, the New York City Marathon prepares to fill its streets, the NBA tips off and the NFL ...

Ideas about who is “fit” to guide others have long been shaped by traditions that elevated certain traits and dismissed others. These inherited assumptions continue to influence professional ...

Premiering in Los Angeles on October 20, 2016, but releasing in the U.S. on November 4, Doctor Strange was a huge step forward. Again, Marvel worked hard to make Stephen Strange’s sorcery (relatively) ...

Amazon.com Inc. alleges that a Berkshire Hathaway Inc.-owned utility in Oregon is failing to provide sufficient power for four new data center facilities, highlighting the strain rapid expansion of ...

There is a long-running debate over the relative weights of individual and government responsibility in limiting the effects of climate change. Now, at a time when the U.S. government is largely ...