Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears ...
Live from the C-Space campus at the Aria Casino in Las Vegas, we break down the most interesting ad tech trends we saw at CES ...
For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...
TV News Check on MSN
Rewriting the ad playbook to bring linear & streaming together
Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...
Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...
New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...
Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...
Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...
Q3 2025 earnings: 11% revenue growth, strong CTV/DTV wins, AI-driven margins and 2026 EPS outlook. See more analysis here.
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