Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
Say you’re a cyclist training for your first 100-mile century ride. You’re Googling training plans, reading Reddit threads, ...
Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.
In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.
Q3 2025 earnings: 11% revenue growth, strong CTV/DTV wins, AI-driven margins and 2026 EPS outlook. See more analysis here.
Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...
Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...
Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon ...
Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...
“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...