The point of an advertisement is to sell a product; that’s how it’s always been. But how companies choose to capture ...

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Over the decades, many companies have rolled out vehicles as part of their marketing campaigns. It began as a quirky tactic used mostly by small businesses, but gradually morphed into a full-blown ...

Thirty-one Paterson police supervisors, including several lieutenants who oversee shootings, narcotics, and juvenile cases, could be demoted after the state Civil Service Commission moved to nullify a ...

NEW ORLEANS — The New Orleans Office of Inspector General (OIG) has formally concluded its investigation into the New Orleans Police Department's (NOPD) 2024 Captain and Major promotional exams, ...

The findings are the latest example of how the notion of a single price is breaking down in the digital age, a trend economists say could be pushing up some prices. By Ben Casselman On a Thursday in ...

Ishani Banerji does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

School of Foreign Languages, Sichuan University of Arts and Science, Dazhou, China In recent decades, the growing competition to publish internationally has made the Discussion section increasingly ...

A video captured by a member of a conservative campus group at a private Pennsylvania college shows a student tearing down its promotional flyers, according to the group. The Young America's ...