According to newly leaked info from Sneaker Files, the Nike SB x Air Max2 CB 94 Low (style code: IM4283-100) will launch in ...

In 1980, Kevin Thatcher sat down in his Los Gatos bedroom and sketched out the design that would follow him for the rest of ...

For us skate nerds, we love this stuff. Stickers are right up there with decks and T-shirts from yesteryear. If you've been paying attention to Dan's collections on SkateHoarders or his multiple Vlog ...

But Jebbia is a quiet man. He keeps a low profile and his brand has prospered because of, not despite, that. It's part of the allure. It's the reason people are so loyal to the brand. There are a lot ...

Before Supreme was a global fashion giant with lines around the block, it was a small, one-of-a-kind shop on Lafayette Street that was popular with early 1990s skateboarders and known for being ...

Peter Bici vividly recalls his introduction to Supreme when it launched in 1994. The original Supreme team member skated from Queens to downtown New York toward Lafayette Street but couldn't find the ...

Everyone’s heard of Supreme. The name—and the box logo— is almost as recognizable as that of Coca-Cola or Nike. The billion-dollar brand was founded in 1994 by James Jebbia, a quiet, off-the-radar ...

While most dogs stick to chasing balls, one fearless Corgi is grinding rails — well, almost. The internet is losing it over a viral video showing the pup cruising on a Supreme skateboard like he is ...