Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

The Super Bowl LX logo features every color in the rainbow, but that doesn't mean there's no conspiracy around the colors.

Beneath the tread pattern, the Michelin Pilot Sport Endurance tire contains approximately 50 percent renewable and recycled ...

Louisville basketball unveils new Donovan Mitchell-designed “Spida” uniforms featuring spiderweb details, custom logos and ...

LA-based agency NextWave has been acquired by Utah's Pattern Group. See how this deal combines local creative talent with ...

The iconography is handcrafted and slightly imperfect, to reflect artisan skill and the imagery draws on black and white ...

Nafisa Tosh is responsible for many of the most memorable red carpet moments of the last several years. Few people know her ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

What if the key to building AI systems that are not only powerful but also trustworthy lies in a set of repeatable design principles? As artificial intelligence continues to shape industries and ...

Ikea is more than a furniture store – it’s a global symbol of bold, functional and democratic design. Few brands have achieved what it has: the creation of an aesthetic language so coherent that it ...

Premier Chris Minns launched the state government’s New Housing Pattern Book on Wednesday morning with eight terrace, townhouse, and manor house designs. Mr Minns said the homes, designs for which ...