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  1. What is a Channel Partner? | Definition from TechTarget

    Sep 4, 2025 · A channel partner is a person or organization that partners with a manufacturer or producer to market, sell, and deliver their products or services to the end customer. They form part of …

  2. Channel partner - Wikipedia

    A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding …

  3. 6 Types of Channel Partners: When Each Is a Good Fit

    Dec 24, 2024 · Every leader has their own take on types of channel partners and how those partnerships should be run. For newcomers, these differing definitions can be confusing. To give you …

  4. Everything You Ever Wanted to Know About Channel Partnerships

    Channel partners act as a middleman between you and your end customer, providing sales, implementation, and/or customer support services.

  5. Channel Partnership | Salesforce

    May 17, 2024 · Working with channel partners can open you up to new markets and customer segments while keeping overhead and operational costs down. [Skyword] Learn how to find new customers …

  6. 20 Common Types of Channel Partners and How to Find Them

    Apr 2, 2024 · In this comprehensive guide to the different types of channel partners, we explore each partners' unique roles for accelerating your company's growth. Throughout this guide, we'll be …

  7. What is a Channel Partner? A Comprehensive Guide for Businesses

    Apr 19, 2025 · A channel partner is essentially a business or person that works with another company to market and sell its products or services. They help out with everything from generating leads to …

  8. Complete Guide to Channel Partner Types and Indirect Sales Strategy

    Apr 21, 2025 · Channel partners are external organizations that help businesses sell, market, deliver, or enhance their products or services. Rather than building everything in-house, companies partner to …

  9. Definition of Channel Partner - Gartner Sales Glossary

    A channel partner is a company — such as a reseller, service provider, vendor, retailer or agent — that partners with another organization to market or sell their services, products or technologies.

  10. Channel Partner Strategy: A Guide for Manufacturers & Vendors

    Learn what a channel partner is, the types of partners, and how manufacturers and vendors can build stronger indirect sales relationships.