Feb 27, 2023 · Le 7 février dernier, l’entreprise Monsieur Cocktail, a été victime d'une fraude qui la place dans une situation précaire. Son propriétaire et fondateur, Patrice Plante, a dû prendre des...

Feb 27, 2023 · Le 7 février dernier est un jour sombre dans la vie de Patrice Plante, alias Monsieur Cocktail. Ce jour-là, des fraudeurs l’ont dépouillé de 200 000 $, mettant ainsi en péril l’entreprise qu’il …

Jun 18, 2025 · This article explores how celebrity scandals affect brand endorsements, focusing on the impact on a brand's image and finances. Celebrity endorsements have long been a proven way for …

Nov 29, 2021 · Patrice Plante was an unlikely candidate for becoming one of Québec’s most prolific mixologists. And yet in just a few years he’s contributed to revolutionizing the business. Here’s a …

Patrice Plante, né le 28 octobre 1981 à Québec au Canada, est un auteur, entrepreneur et mixologue québécois.

Dec 1, 2020 · How do consumers react when brands take a stand on controversial socio-political issues? The results from a series of studies, involving both unknown …

Aug 27, 2024 · Initially fearful of inadvertently funding hate speech, terrorism, or online piracy, many advertisers' brand-safety strategies now involve avoiding news and politics altogether.

Dec 10, 2024 · Brand risks can damage your reputation and trust. Learn common threats and how to protect your brand from potential harm.

Whether through the most popular range of artisanal Quebec syrups, our natural ready-to-drink products, or our line of non-alcoholic spirits, your moment has never been so enjoyable! La nouvelle...

When Patrice got behind the bar, he was surprised to see that the ingredients didn’t match the quality and standard of what was done in the kitchen. He found odd fluorescent containers of bar mix, …