In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies …

Aug 27, 2025 · A SWOT analysis is a strategic planning technique that requires a company (or similar entity) to identify its strengths, weaknesses, opportunities, and threats.

Jun 6, 2025 · Learn about the SWOT matrix, including who uses it, what its benefits are, what elements to include and how to create your own, along with an example and FAQs.

Oct 4, 2023 · The SWOT matrix is a potent tool that aids in evaluating the current state of a company, project, or strategy; encompassing its strengths, weaknesses, opportunities, and threats.

Feb 24, 2025 · One of the most popular ways to create a SWOT analysis is through a SWOT matrix—a visual representation of strengths, weaknesses, opportunities, and threats. The matrix comprises …

Jun 16, 2025 · SWOT analysis involves the collection and portrayal of information about internal and external factors that have, or may have, an impact on business. [2]

A SWOT analysis can be used to measure an organization's competencies and identify opportunities to taken by business management in the future. Above is a sample template for personal or business use.

SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a framework to help assess and understand the internal and external forces that may create …

Dec 20, 2017 · Conducting a SWOT analysis is a powerful way to evaluate your company or project, whether you’re two people or 500 people. In this article, you’ll learn: what a SWOT analysis is, see …

Apr 15, 2024 · Use SWOT analysis to uncover strengths, weaknesses, opportunities & threats. Includes examples and free templates to guide your strategy.