Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

Sep 8, 2025 · Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the results they seek. It can be crucial to sales and financial...

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …

May 4, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …

Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs.

Market segmentation is a cornerstone of modern marketing strategy. Instead of treating all customers the same, businesses group individuals into segments that exhibit similar preferences or behaviours.

Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.