Defining High-Quality Content: Creator Insights

👀 @Jermaine Dupri I heard you’re looking for a content creator… so let’s talk. I’ve spent the last 7 years creating content and the last 5 years building strategy for brands across all verticals of entertainment — music, TV, film, fashion, and sports. My lane is building worlds, driving culture, and making audiences feel something via social media. And respectfully, I don’t think you’re just looking for a creator. You need a creative engine that can shape the vision, build the story, and elevat

Most business owners think their content isn’t performing because they need a “better camera” or a “more aesthetic setup.” But 90% of the time? It’s the angles, not the equipment. Creative angles are a form of strategy. They keep people watching. They make your content feel intentional. They elevate your brand without you having to speak a word. Your audience doesn’t stay because the video is perfect. They stay because it’s interesting. And interesting content comes from perspective, not perfect